Trademarks for existing businesses
Many businesses neglect to adequately protect their trademarks and intellectual property, either because they haven’t the time, or simply because they don’t understand the value in their brands.
Once you’ve established a brand, you will possibly have some accrued rights in it, but relying on unregistered trademark rights can be uncertain and more costly if you have a dispute with another party. Markets can be closed to you if you haven’t taken steps to protect your trademark rights in all areas where you trade or intend to trade.
When it comes to selling your business the protection afforded to your trademarks and intellectual property rights will be scrutinised. If you have taken steps to formally register and maintain the rights, then your business is likely to be more attractive to a prospective investor or purchaser.
For an assessment of the level of protection you have, contact Bison Rivers. We can give you professional, cost-effective advice on all aspects of trademark protection, maintenance and enforcement. For specific, focused feedback, fill in our survey form.