Why would your business want to protect its Name?

Posted on by bisonrivers

In many ways the answer is obvious, but a surprising number of businesses do not take any steps to protect themselves. A successful trademark is synonymous with the products sold under it providing a guarantee as to their origin and quality and customers expectation.

It is commercially sensible to register your trade mark to:

  • prove that you own the brand
  • prevent damage to your business
  • prevent loss of business to other companies adopting a similar trademark
  • prevent poor quality goods or services being provided by competitors, which customers may believe come from you
  • enable cost effective action to be taken against predatory third parties
  • have all your assets properly protected when seeking investment or sale
This entry was posted in News. Bookmark the permalink.