.XXX – what does it mean for brand owners?

Posted on September 27, 2011 by Jeanette Wood

Well, it is of course all about the adult entertainment industry. Whilst there will be regulation and security in place for these sites there is still cause for trademark owners to be concerned. Would you welcome your trademark being used as the name of an .XXX website? Imagine the effect this would have on your business if every time your clients searched for you – they found an alternative website offering pornography. It’s probably not an industry you want to be linked with. Trademark owners can for a short time apply to block registration of their trademarks as part of the limited .XXX offering and therefore remedy unwelcome association. The deadline expires on October 27th. Contact us for more information [email protected].

 

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